The “Know the Code” platform delivered meaningful game insights from the pros. In this integrated campaign, adidas sought to attract young ballplayers, positioning itself as an insider with a unique viewpoint on the game.
We created the overall look and feel for retail, print and digital components. In production, we shot a dozen pro players to capture their on-field perspectives. The content was featured across the campaign and on a rich, interactive website with product and partner integration. We also created a toolkit to guide the rollout of offline and in-store assets for retail giant Dick’s Sporting Goods.
The result was an engaging, interactive website that immerses young ballplayers in the “code.” And associates adidas products with deep baseball knowledge. Average time spent on the site totaled nearly 5 minutes.