Re-inventing the Marvel Entertainment online experience was one of the most challenging and rewarding projects I've been a part of. We started by creating a clear and intuitive way for users to search the immense volumes of Marvel comics and characters, then engineered a Modular page layout system designed to accommodate recurring content updates and cross-promotional opportunities.
We followed up by creating two first of their kind web-apps that would foster creativity among kids looking for deeper levels of engagement with Marvel. The first – Create your Own Superhero – allowed fans to design their own character, with infinite customization possibilities then print, share and save their characters to the Marvel character gallery. The second – Create Your Own Comic – let fans unfold entire storylines and even create full comic books from start to finish using their saved characters.
For both its design and usability, the "Create Your Own" apps garnered industry accolades and praise from publications such as Wired Magazine and Mashable as well as:
Best Youth Site - OMMA
Best in Class Website - Interactive Media Awards
Gold Microsite Award - W3 Awards)
Best Entertainment Website & Best Web App - Hive Awards